When: Tue, 24.11.2020 9:00 AM until Wed, 25.11.2020 12:30 PM
Where: Hamburg Research Academy, Gorch-Fock-Wall 7, 20354 Hamburg
Along with professional communicators and journalists, researchers play a central role in communicating science to the public. They write articles and commentaries for newspapers and journals, give interviews, appear at public events, are active on social media and much more. If you want to reach a broad audience, you have to focus your topics and make your message generally intelligible.
The introductory seminar is designed to raise awareness in science communication. It addresses the basics of science communication. Participants learn about the interaction between research and the media. Using a simple strategy, they discover the core aspects of good science communication and identify the reasons why science communication is important.
- Professional communication – the basics of science communication
- Why science communication – advantages for communicator and audience
- Changes in communication – from message to dialogue
- About target groups and media – striking the right note
- The core message – speaking and being understood
HRA’s Project for Science Communication:
This workshop is part of a larger science communication project which is funded by the Claussen-Simon-Stiftung. Further information
This workshop is open to all users of the Hamburg Research Academy. The participation is free of charge. Please register here.